AIT | Coder Academy | ISCD
SEO | 2021/2022
THE PROBLEM
iCollege T&D brands (AIT, Coder Academy, and ISCD) had not been focusing on SEO best practices, and this was identified as a major issue compared to our competitors.
Part of my role is to work with a digital agency to implement SEO recommendations across the brands in order to increase our organically sourced web traffic, build awareness of the three brands, and regain the competitive edge in the organic search results.
THE PLAN
Working with a digital agency, a content writer, a web development team, and internal stakeholders, I have led the following projects for the three brands:
- Implementing SEO into the content strategy, including keyword research and a backlinking strategy.
- Secured all Google Business brand pages (seven in total), implemented a content strategy for regular updates, and enabled the messaging function for customers to use as an additional communication channel with those brands.
- Created a blog content strategy that includes both new content and auditing of existing blog content.
THE RESULTS
- 33% increase in leads sourced from organic traffic.
- Increased website speed optimisation performance per user device:
- ISCD - Desktop 73% | Mobile 357%
- Coder - Desktop 8% | Mobile 266%
- AIT - Desktop 6% | Mobile 290%
- Increased profile interactions including website clicks to the Google Business brand pages in the Q2 period:
- AIT - 7558 interactions
- Coder Academy - 2563 interactions
- ISCD - 1415 interactions
AIT | Coder Academy | ISCD
CONTENT | 2021/2022
AIT | CONTENT
I have managed the production of the following content projects for the AIT Brand:
- AIT 2022 Showreel video.
- Big Day on Campus video.
- Combined Course Guide.
- VTAC ViaOnline Course Publishing.
78%
Increase in video views on YouTube
AIT | Coder Academy | ISCD
CONTENT | 2021/2022
CODER ACADEMY | CONTENT
I have managed the production of the following content projects for the Coder Academy Brand:
- Coder Academy Student Manifesto.
- Data Science Bootcamp course video.
- Entain x Coder Academy, 'EnTrain' Scholarship website content.
AIT | Coder Academy | ISCD
CONTENT | 2021/2022
ISCD | CONTENT
I have managed the production of the following content projects for the ISCD Brand:
- ISCD lead magnet, 'Thinker to Maker' course video.
- ISCD lead magnet, 'Colour Wheel' eBook.
- Astra Walker x ISCD Pro Connect excursion video.
Contact Information
Julia Lynch | Digital Marketing Specialist
Email
juleselynch@gmail.com
Phone (AU)
+61 (0) 452 621 844
Phone (UK)
+44 (0) 7498 522 353
AIT | Coder Academy | ISCD
SOCIAL MEDIA | 2021/2022
ORGANIC SOCIAL MEDIA
I have produced organic social media campaigns for multiple platforms for the three brands.
15%
Audience growth on LinkedIn for all brands
15%
Increase in FB impressions for ISCD
15%
Increase in FB impressions for AIT
20%
Increase in Instagram audience for Coder